Concept Values Gallery 14 Events Modular Technical Grandstand Circuit Deck Identity
A SELA PROJECT · 2026 SELA · Spectacular. Everyday.
The Touring Arena
THE TOURING
ARENA
Built to move · Made to perform

A modular multi-event arena built to travel, transform and perform on any coast. One reconfigurable shell — fourteen distinct event formats — endless destinations.

Capacity8,000 + 2,000 SportBeach Soccer · FIFA Formats14 events DeploymentSea-freight modular Issued2026 · V003
The Big Idea
Stadiums stay still. We built
one that moves.

A two-tier modular arena that arrives by sea, transforms on site, hosts fourteen distinct event formats, and packs away leaving nothing behind.

The Concept

A new way to stage the world.

The Touring Arena is a deployable sand-pitch venue engineered to be packed, shipped and reassembled on any beach, harbour or open site in the world.

Each deployment becomes a destination. Each event reshapes the same shell — beach soccer one weekend, a global concert the next, a national-day spectacle the week after.

The architecture is the kit. The kit is the brand. The brand is the experience.

8,000
Grandstand capacity
(two tiers)
+2,000
Ground seating
(combat configuration)
14
Event formats
supported
Our Values

Five promises behind every deployment.

Mobility
Built to travel.
Flexibility
Made for every event.
Performance
Designed to inspire.
Connection
Uniting people and places.
Sustainability
Respecting the coast.
One Arena.Endless Events. Any Sport.Any Stage. Any Coast. Sport · Music ·Culture · Experience
The Transformation
One Arena. Endless Events.

Fourteen distinct event formats. One reconfigurable shell. Days, not months, between transformations.

The Event Matrix

Fourteen formats. One arena.

Beach Soccer
Beach Sport
Beach Volleyball
Beach Sport
Beach Basketball
Beach Sport
Tennis
Sport
Padel
Beach Sport
Field Hockey
Beach Sport
Aqua Show
Aquatic
Boxing
Arena
WWE
Arena
Circus
Arena
Concert
Spectacle
E-sports Finals
Spectacle
National Day
Spectacle
Drone Race
Spectacle
How It Travels

Modular by design.

The arena ships as a kit of standardised parts. Every component is rated for re-deployment as part of a long-term touring lifecycle.

01
Arrive
Components delivered by sea or rail.
02
Deploy
Modular truss + tiers assembled on-grade.
03
Dress
LED facade + screens wrapped & calibrated.
04
Perform
Multi-event season programmed across formats.
05
Pack & Go
Sand sieved, returned; site leaves no trace.
Respect the Coast

Sustainable by choice.

Every deployment is a guest on the coast — never a permanent imprint.

All sand is sourced locally, sieved, returned. All site disturbances are mapped pre-build and restored post-pack. The arena's energy plan targets net-zero on operations via integrated PV on the canopy and battery-buffered grid imports.

Zero Trace
Site restored post-event.
PV Canopy
Integrated solar shade.
Circular Kit
Reusable touring components.
Water Cycle
Greywater + low-salinity.
Technical Studies

The numbers behind the kit.

Pitch geometry, capacity allocation, deployment math, comparable precedents, and the regulatory envelope — distilled from the design-development workbook.

Pitch & Bowl

FIFA pitch37 × 28 m
Goal5.5 × 2.2 m
Penalty mark9 m
Sand depth (min)40 cm
Bowl footprint~62 × 52 m
Outer envelope (8k)~78 × 68 m

Tier Structure

Lower tier10 rows · 8.0 m deep
Concourse3.0 m
Upper tier9 rows · 7.2 m deep
Vomitories6
Total blocks32
Sightline (C-value)90 mm

Systems

Corner lighting masts4
LED video screens2 (back corners)
Camera tower1 (top corner)
Entry portal6.0 m
VIP boxes3 × 30 = 90
VIP locationSouth long side · axial

Modes

Sport (beach soccer)8,000 grandstand
Flat-floor (combat)+2,000 ground
Total combat capacity10,000
Mode swap≤ 5 days
Event formats14
Re-deployments rated∞ (touring lifecycle)

Sport Mode · 8,000

North long-side · GA2,109
South long-side · VIP2,109
Front short-side1,784
Back short-side2,109
VIP boxes (3 × 30)90

Combat Mode · 10,000

Existing grandstand8,000
Flat-floor ring seating2,000
Sport ↔ Combat swap≤ 5 days
Containerised combat kit12 containers
Ringside row depth12 rows · radial
Broadcast-grade ring lightingCentre-focused

Drag the sliders. The bowl plan updates live. Capacity, mode-swap time, and container count recalculate against the standardised kit.

N ↑
37 × 28 m · FIFA CENTRE RING · COMBAT VIP · SOUTH
Capacity8,000 Containers80 Mode-swap— d

Live Bowl Parameters

Mode SPORT
VIP side SOUTH
Tier count 2
Hero pitch FIFA BEACH SOCCER
Reading the diagram Outer ring = LED facade. Two inner rings = grandstand tiers. Gold arc = VIP zone (rotates with selector). Centre rectangle / circle = active pitch geometry. Yellow dots = corner lighting masts.
80
Containers
Total kit · sea-freight rated
18
Days · Build
Arrive → ready-to-perform
7
Days · Strike
Pack & ship-out cycle
Contexts
Re-deployment lifecycle

Container Strategy

Eighty shipping containers carry the entire stadium. Some transport the kit — others become the kit.

Structural truss28 containers
Tier modules22 containers
LED facade panels12 containers
Combat-mode kit12 containers
VIP box pods3 containers (become VIP)
Media & control cabins2 containers
Entry portal & box-office1 container
Marshalling harbour req'dDeep-water access
Doha · 2022
Stadium 974 · FIFA
40,000Seats 974Containers
The blueprint. World Cup venue conceived as a kit from day one. The Touring Arena extends the logic — built once, deployed many times.
Paris · 2024
Eiffel Tower Stadium
~13,000Seats 5 mo.Install → Strike
Iconic. Architecture amplified — never competed with — the host city. A touring venue inherits its city, never the other way around.
London · 2012
Horse Guards Parade
15,000Seats ~16 dOperation
Heritage-grade. Protective decking on a royal parade ground. Zero permanent impact, full event-grade venue.
Global
NUSSLI Grandstands
80+Years ReusableKit catalogue
Mature catalogue. The structural problem is solved. Our role is the architecture, identity, and choreography around the kit.
Beach Soccer
FIFA Beach Soccer Worldwide (BSWW) — pitch, goal, sand, match format.
Beach Volleyball
Fédération Internationale de Volleyball (FIVB) — court & antennae.
Beach Basketball
Fédération Internationale de Basketball (FIBA) — 3×3 format.
Tennis
International Tennis Federation (ITF) standards.
Padel
International Padel Federation (FIP) — glass-walled court.
Field Hockey
Fédération Internationale de Hockey (FIH) — Hockey5s.
Aquatics
World Aquatics — artistic swimming, diving.
Boxing
Recognised commission rules — WBA / WBC / IBF / WBO.
WWE
WWE travelling-event production specification.
Stadium Lighting
CIE 169:2005 — Practical Design Guidelines for Lighting of Sport Events.
Stadium Standards
FIFA Football Stadiums — Technical Recommendations & Requirements.
Host Country
Local building, drainage, accessibility, event-licensing codes apply per-deployment.
The Grandstand

One structure. Many scenarios.

Twenty rows of telescopic metal bleacher around four sides, four chamfered corner fans, a raised VIP platform over a 216 sqm function room, and the operational capacity to morph between sport, combat, concert, aquatic and reduced-footprint modes.

Plan view · Full Sport
VIP PLATFORM N E S W NORTH BANK · 20 ROWS SOUTH BANK · VIP SIDE EAST BANK WEST BANK FUNCTION ROOM · 216 SQM FUNCTION ROOM · 216 SQM (VIP) BEACH SOCCER · 28 × 37 m

Live capacity

Total seats8,172
ConfigurationFull Sport
Active banks8 of 8
Containers80
Swap-in time

Selection

Click any element on the plan — bleacher banks, VIP platform, function rooms — to see its detail card.

Metal bleacher spec

Group width2,000 mm
Step height250 mm
Step width800 mm
Row count20 rows
Aisle width1,400 mm
Seat-centre480 mm

Floor reqs. Ground flatness ≤3 mm height difference per 3 m radius · friction coefficient ≥0.6 · load-bearing capacity per row count · wood, PVC, marble or C25+ concrete surface compatible.

The Touring Circuit

Any coast. Any city. Any stage.

The arena is engineered for sea-freight deployment to any coastal capital with a marshalling harbour and a suitable site footprint.

Tier 1 · Launch Season
Gulf & Red Sea
  • Jeddah
  • Dubai
  • Doha
  • Abu Dhabi
  • AlUla
  • Manama
Tier 2 · Expansion
Mediterranean & Atlantic
  • Côte d'Azur
  • Mallorca
  • Lisbon
  • Casablanca
  • Tangier
  • Barcelona
Tier 3 · Global
Three continents
  • Miami
  • Rio
  • Cape Town
  • Sydney
  • Maldives
  • Bali
The Presentation

Thirty-four pages. Full deck, in-line.

The complete Touring Arena dossier — every visual, every dimension, every scenario — read inside this preview. No download required.

Deck page
CONFIDENTIAL · SELA · 2026 · CONFIDENTIAL · SELA · 2026 · CONFIDENTIAL · SELA · 2026
Page / 34

Download disabled · Tracked viewing · Watermarked · Contact SELA Atelier for an authorised copy

The Identity

Eight colours and one wave.

Palette

Typography

THE TOURING ARENA
Montserrat Extra Bold · display & headlines
Built to move. Made to perform.
Montserrat SemiBold · taglines & body

Graphic Language

Waves of motion.
Energy of performance.

  • Flowing waves
  • Movement paths
  • Light rays
  • Energy gradients
  • Coastal identity
Built to move. Made to perform.
The Touring Arena
Let's build the first season together.
The Touring Arena
THE TOURING ARENA
Built to move · Made to perform
SELA Atelier · 2026